Why Everyone Uses AWS

AWS even provides a fully functional airline booking application you can deploy in your own account. So if you're thinking of starting an airline... you're halfway there! ✈️

CYBERSECURITYCLOUD

LeadHand

10/12/20255 min read

white concrete building during daytime
white concrete building during daytime

AWS Cloud 101: A Beginner's Guide to Understanding the Cloud

October 9, 2025

If you've ever wondered what "the cloud" really means and why everyone's talking about AWS, you're in the right place. This guide will walk you through the fundamentals of cloud computing in a way that actually makes sense—no technical jargon overload, I promise!

The Old Way: On-Premise IT Infrastructure

How Things Used to Work

Remember when every company had to manage their own server rooms? Since the 1970s, organizations hosted their own IT infrastructure, but things really kicked into high gear during the late 1990s dot-com boom. Suddenly, businesses needed internet-connected services to survive.

Here's the problem: companies had to build and maintain massive data centers, often with a backup data center in another location (just in case). This meant:

  • Huge upfront costs ($1,000+ per square foot for data center buildouts!)

  • Manual failover processes that were slow and error-prone

  • Expensive backup facilities that sat idle most of the time

  • 24/7 IT teams to keep everything running

Imagine spending $1 million on a 1,000 square foot data center, then having to build another one as backup. That's the reality companies faced.

Enter "The Cloud"

What Changed?

Initially, "the cloud" just meant putting your servers in someone else's data center. But something bigger was brewing. Companies like AWS didn't just offer space—they developed sophisticated software to manage massive fleets of infrastructure efficiently.

The Growing Pains That Led to Innovation

In the late 1990s and early 2000s, websites were drowning in traffic. The internet was exploding, and traditional infrastructure couldn't keep up. This led to several game-changing innovations:

  1. Content Delivery Networks (CDNs) - These served static content (images, videos, etc.) so websites could handle more traffic

  2. AWS EC2 (2006) - Virtual machines you could deploy on-demand

  3. Autoscaling (2009) - The real game-changer

The Autoscaling Revolution

Here's where things get interesting. EC2 originally let you spin up additional servers when needed, but developers quickly realized they could automate this process. While third-party services created early autoscaling solutions, AWS officially released EC2 Autoscaling in 2009.

Why this matters: Your infrastructure can now automatically grow or shrink based on demand. Black Friday sale causing a traffic spike? Your servers scale up automatically. Quiet Tuesday afternoon? Scale down and save money. This wasn't just convenient—it fundamentally changed how companies managed costs and handled changing demands.

Understanding AWS Geography

Regions and Availability Zones

AWS doesn't just have "data centers"—they have a sophisticated global infrastructure:

Regions are physical locations around the world where AWS clusters data centers. As of now, AWS has 99 availability zones across 31+ regions.

Availability Zones (AZs) are one or more discrete data centers within a region, each with redundant power, networking, and connectivity. Data centers within an AZ are located within 60 miles of each other.

Here's the clever part: if one AZ loses power or has networking issues, the others keep running. AWS designs regional services to withstand entire AZ failures.

Reading AWS Names

AWS uses a logical naming convention. Let's decode it:

  • Geographic prefix: us (United States), eu (Europe), ap (Asia Pacific), af (Africa), ca (Canada), me (Middle East), sa (South America)

  • Direction: east, west, north, south, central (or combinations)

  • Number: 1, 2, 3... (indicating first, second, third region in that area)

Example: af-south-1 = African continent, southern portion, first region (located in Cape Town, South Africa)

For availability zones, just add a letter: us-east-1a, us-east-1b, us-east-1c, etc.

Why Geography Matters

Data Sovereignty: Different countries have laws about where data can be stored. AWS launched EC2 in US-East-1 (Northern Virginia) in August 2006, but just 15 months later had to create a European S3 storage option because European customers needed data stored in Europe.

AWS now operates on every continent except Antarctica, and even maintains separate "partitions" for:

  • China (aws-cn) - completely separate account management

  • US GovCloud (aws-us-gov) - for government use

  • Classified partitions for secret and top-secret government data

Latency: Even though data travels at nearly the speed of light through fiber optic cables, physical distance creates latency. This matters for:

  • User experience (faster = better)

  • Search engine rankings (Google penalizes slow sites)

  • Business success (customers abandon slow websites)

AWS addresses this with CloudFront (their CDN with 275+ Points of Presence worldwide) and Route53 (DNS service for intelligent traffic routing).

The Business Case for Cloud

CapEx vs. OpEx: The Financial Revolution

Let's talk money—because that's ultimately why businesses care about the cloud.

Capital Expenses (CapEx): Major purchases used for long periods. Building a data center? That's CapEx. You're committing millions upfront.

Operating Expenses (OpEx): Day-to-day operational costs. Cloud services? That's OpEx. You pay for what you use, when you use it.

Why This Matters

Traditional approach:

  • Build a $1 million data center

  • Hope you estimated capacity correctly

  • Watch it sit mostly idle (wasted money) or become overwhelmed (business problems)

  • Live with decisions made years ago by people who might not even work there anymore

Cloud approach:

  • Pay only for what you use right now

  • Scale up during busy periods

  • Scale down when quiet

  • Change technologies based on today's needs, not yesterday's decisions

Operational Agility: This is huge. Instead of being locked into infrastructure from 5 years ago, companies can pivot quickly based on current business needs.

The Secret Sauce: The API Mandate

Jeff Bezos's Famous Memo

Before AWS even existed, Amazon CEO Jeff Bezos issued a mandate that changed everything. The key points:

  1. All teams must expose their data through service interfaces (APIs)

  2. Teams can only communicate through these interfaces

  3. No shortcuts, no backdoors—APIs only

  4. All interfaces must be designed to work for external developers

  5. Anyone who doesn't comply will be fired

  6. Have a nice day!

Why this mattered: Because teams always had to design for external use, AWS customers immediately benefited from internal AWS capabilities. When you use AWS, you're often using the same APIs that AWS employees use.

This API-first approach unlocked automation for customers. Instead of manually clicking through interfaces, you can program everything.

The Two Pizza Team Rule

Bezos also popularized the "Two Pizza Team" concept: teams should be small enough to be fed by two pizzas. This fostered innovation but created a side effect—with over 300 AWS services managed by different teams, API naming conventions are somewhat inconsistent. This can frustrate developers who expect similar services to have similar API structures.

Built-In Advantages

Pre-Built Solutions

AWS doesn't just provide services—they provide solutions. Need a website? Database? CI/CD pipeline? AWS has pre-configured options ready to go.

CloudFormation (Infrastructure-as-Code service) lets you deploy complex resources using YAML or JSON templates. AWS even provides a fully functional airline booking application you can deploy in your own account. Starting an airline? You're halfway there!

Open Source Contributions

AWS contributes heavily to open-source software, including:

  • aws-data-wrangler - Python Pandas for AWS services

  • aws-shell - Integrated AWS CLI

  • aws-lambda-powertools-python - Enhanced Lambda functionality

Pro tip: Before building custom solutions, research what AWS already offers. They've probably solved your problem already.

The Serverless Revolution

What Is Serverless?

When AWS created S3 (Simple Storage Service) in 2006, they kicked off a revolution. Serverless services like S3, DynamoDB (database), and SNS (notifications) meant:

  • Minimal setup and configuration

  • Little to no operational cost when idle

  • No servers to manage (hence "serverless"—though servers still exist, you just don't manage them)

The killer benefit: If no one's using your application, you're barely paying anything. Compare that to traditional servers that cost the same whether idle or busy.

Low-Code/No-Code Solutions

AWS took things further with services that require minimal or even zero programming:

  • AWS Honeycode - Drag-and-drop interface for building web applications (true no-code)

  • AWS Amplify - Quickly build mobile and web applications (low-code)

  • AWS EventBridge - Build applications based on custom workflows

These services are democratizing software development, making it possible for people without traditional programming skills to build functional applications.

Key Takeaways

As you've learned in this guide:

Cloud technology evolved from real problems in the 1990s and 2000s—websites drowning in traffic, companies wasting money on idle infrastructure

Reliability and scalability are cloud hallmarks—with 99 availability zones and intelligent failover, AWS provides capabilities most companies can't match alone

Cost and agility matter to businesses—switching from CapEx to OpEx, paying only for what you use, and maintaining flexibility are game-changers

APIs unlock automation—Jeff Bezos's mandate created a platform where everything is programmable

AWS provides massive resources for free—services, documentation, sample code, and reference implementations are available to get you started

What's Next?

This foundation should help you understand the broader context of cloud computing and specifically AWS. Whether you're a developer, business professional, or just curious about technology, understanding these fundamentals will help you navigate the cloud landscape.

The cloud isn't just "someone else's computer"—it's a fundamentally different approach to IT infrastructure that's transformed how organizations build and scale technology. Welcome to the cloud! ☁️